Why is statistics really important? While researching for this post, we came across an interesting quote about statistics: “Statistics is like a bikini. What it reveals is interesting, but what it hides is vital” Come to think about it, in some sense statistics is key. It helps us make important decisions and also nudge us in the right direction. At the same time, it could be misleading and manipulative to make us believe something. In summary, statistics have a special persuasion appeal that few people can resist. Statistics is nothing more than the art of interpreting data to make...
What is a key performance indicator (KPI)? It’s simply how you measure your goal. For example, if your goal is to lose weight, then you’re KPI could be kilograms lost or the number of miles run -depending on what your goal is and what you intend to measure. In case you need a refresher on the difference between goal, strategy and tactics (we’ve got you covered) Are all KPIs the same? They do the same thing which is measure progress towards your goal but not all KPIs are equal or reliable to determine how far you are in achieving...
In this blog post, you’ll learn:
- How to research what to improve in your growth marketing efforts
- How to prioritize the tons of ideas you have to improve your marketing
- How to test mini experiments like a pro
Section 1: 6 Step method to determine “what” to improve
Section 2: XL way of prioritizing which ideas to test first
Section 3: How to run a kick ass tests to experiment
What does it mean to be customer centric? via GIPHY A lot of marketing gurus online use the term “customer centric” or “putting customers first” all the time. What does it really mean? There are some definitions online that defines it, but Paul Baog from CXL institute defines it as “ “drawing on customer research and user design to help craft marketing campaigns” If that’s a little mouthful fear not – we’ll break down some key things on what it means to be customer centric in this post: How has digital changed our relationship with customers Some things we...