Sell & Tell Blog

All hail the email [ A review]

All hail the email [ A review]

I've often had this unexplained idea that emails are outdated. I mean, there is so much more exciting way to advertise and connect with customers – social media, TikTok's, and even renting a page on a sketchy magazine. All those take effort, money and time – and somehow putting all that effort into marketing seems comforting. I mean, why would I rely on a free, accessible and fast platform like emails, right?

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The art of copywriting in the 20th century [A review]

The art of copywriting in the 20th century [A review]

I’ve always enjoyed writing. Truth to be told, there is something about great writing that can grab your attention and make you visualize things you never thought possible. It’s it amazing how letters put together can stimulate reaction? Nothing much – just letters, put in the right sequence and right adjectives can turn around and shift your entire mood.

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Attribution the key to putting it all together [Review]

Attribution the key to putting it all together [Review]

    Watching the CXL’s course on Attribution, I was both worried and happy at the same time. On one hand, the concept of “attribution” seemed vague and very “high tech” to me. But the truth is, as daunting as it maybe – attribution is nothing more than using numbers to inform your decisions. In other words, attribution is the art of making informed decisions from numbers. Some people say, if you get attribution down – you’re 1% of the marketer in the world already. Not so sure about that, but the concept of attribution has definitely helped me to...

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A conceptual understanding of Google Tag Manager [a review]

A conceptual understanding of Google Tag Manager [a review]

      If you’ve been searching for a role in Growth Marketing vertical, you’d most always see a job description that requires “prior experience with Google Tag Manager”. At first, I was skeptical what could Google Tag manager possibly offer that made this skill crucial? After all, once you’ve covered Google Analytics you’re good to rule the world right? – well not exactly.   While Google Analytics is a powerful tool already to understand website flows, user behavior and etc there are things that it simply cannot provide or answer. For example: how far below did users scroll on...

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5 things about Google Analytics that You Simply Must Know [Review]

5 things about Google Analytics that You Simply Must Know [Review]

  “I don’t know what to do” “Should I just make my website look better?” “I’m not sure whether my ads are actually helping bring new customers” Small business owners that I have had the opportunity to work often ask these questions in hopes to improve their business. Oftentimes, they resort to “gut feeling” or “hunches” to answer these questions. Even worse if they go down the line of “spray and pray” method of solving their problems. Note: Spray and Pray method here refers to the act of trying random things without careful thinking in hopes that one of the...

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