So what is Click Through Rate (CTR)?
Well firstly don't get super confused with these high sounding jargon that makes this looks impossible to master. CTR simply means the number of clicks you get FROM the number of times you ads were shown to people
Okay so you're confused?
No worries, we gotchu. say you launched an online ads on fb and it showed to 1000 people. from that 1000 people, 100 people actually clicked on your ads. that means your CTR is 100/1000 = 10%
Okay so what?
Well it's a measure for you to tell how well is your marketing doing. Nothing more, nothing less.
So don't get worried or stressed out when someone tells you about CTR you just smile and rock on