Some business owners say that "COVID19" is an "armageddon" to their business. So I was curious to see is that really the case? Could a brand new business still thrive despite what's going on? Turns out I found one that did:
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- This mother- daughter combo were avid plant based diet supporters
- When their dream shop lot opened up in a heritage site, they jumped on the opportunity
- The Hungry Tapir officially started in January 2020 and within days the place was full house.
- Unfortunately, things changed. COVID19 struck and things were never the same.
- Despite that, the hungry tapir gained thousands of social media followers and served hundreds of customers all within months
- So, how did the founders go from worrying to winning?
- We interview Markissa the co founder to find out
- What’s something you found useful having your own storefront?
- “Your own storefront you get to control and change instantly any menu that fits the business”
- “Also, the commission rate is way lesser than riding on marketplaces”
- “So we leverage marketplaces but try our best to push orders to our store front”
- Is there anything you found “not helpful” about having your own storefront?
- “Customers have to spend time inputting card details each time and OTP for verification”
- “Compared to marketplaces, buying is faster”
- You invest a lot on social media marketing - what’s ONE thing you’ve learned?
- “It’s super important to optimize to targeted audience”
- “Find the correct demographics, location, and area radius”
- “Monitor engagement by week and change budgets”
- What’s one thing you’ve learned about your customers?
- “They like the ambiance of our place and heritage of our place”
- “That’s why we exposed the bricks and showed the high ceilings of the heritage building”
- If you could go back in time when you first started, what advice would you give yourself?
- “We opened really fast with a limited menu”
- “Having a limited menu limits returning customers’s expectations”
- “So we’ve learned not to speed up marketing ahead of our pace”
- Social distance dine in for hungry tapir is now open for business
- What are you waiting for? Time to taste a slice of history! :)
- For more stories, and mini lessons visit sell-tell.com
