Sell & Tell #2 : Evo Pets Kitchen

How did this one person decide to take a sad moment in his life and turn it into something bigger than himself? This week, we interview Bryant Tan the owner of Evo Pets Kitchen.


Want more mini lessons on Sign up for a mini lesson via email.


  • Owner Bryant Tan was devastated when his dog Evo died due to cancer
  • How could a dog so young die so horribly?
  • He soon discovered “premium dog foods” were part of the cause
  • He signed up for a pet nutrition course and started Evo Pet Kitchen
  • 3 years later, Evo serves many return customers and grows bigger
  • What are the three words customers use to describe your dog food?
  • “Quality” “loved” “conditions improved”
  • Juggling full-time work and part-time business must be hard. What keeps you going?
  • “Our passion for dogs”
  • “And results”
  • What’s the hardest part about growing your customer base?
  • “Without social media skills, you need to rely on word of mouth”
  • “Growth is slow”
  • If you could go back in time when you first started what would you do differently?
  • “Take better photos”
  • “People underestimate good photos”
  • “Good photos help customers view what they’re buying”
  • What’s the biggest challenge for you now?
  • “Keeping cost low” “we sell frozen food so if you stay outstation, we need to rent cold trucks which is costly”
  • What’s your end goal?
  • “We hope the business will grow better to sustain our lives full time”
  • “What’s advice would you give SMEs like you”
  • “Follow your passion” “when you do what you love, all the hard work will be worthwhile”
  • “So what are you waiting for? Get yourself some home-cooked dog food"


seller wanting to enroll in course for e-commerce online marketing classes via email


Older Post Newer Post

Leave a comment